Season 1 of the MedCity Pivot Podcast, which focuses on innovations in medical devices, continues with a deeper look at Lumen, a consumer device meant to give people better understanding over how the body burns fat or carbs, and how they can wield better control over it.
Daniel Tal Mor, CEO of the company, was at Vive, the recently-concluded health conference in Los Angeles, and it was intriguing. What was the CEO of a direct-to-consumer company doing at an industry conference where the buyers were generally providers, employers and payers?